A verdict, every time
Act now, prepare, watch or ignore, with the reason in one sentence and what would change the call.
Hosted by Chris Currie
Technology is changing how work works. Get the verdict.
/SHIFT is a YouTube channel on the technology shifts reshaping organisations. Each episode digs through the filings, the job posts and the case studies, puts the receipts on screen, and ends with a call: act now, prepare, watch or ignore.
Eight to twelve minutes an episode. No hype, no "it depends".
Your hostChris CurrieInnovation & AI consultant
New episodes
For people who have to have a view
When someone asks what you make of the latest tech shift, "it depends" isn't an answer.
Clients, boards and bosses want a position, and they want to know it will stand up. /SHIFT does the reading so you can walk in with one.
Receipts, not vibes
Named companies, named people, real numbers with their source and date, shown on screen as the original page.
Hype beside reality
What a shift claims to deliver, next to what it has actually shipped, and who is winning and losing.
Usable by Monday
Specific questions to ask and checks to run, so you leave with something to do as well as something to say.
The /SHIFT verdict
Four calls. One per episode.
Every shift is judged on the evidence and lands on one of four verdicts. Tap one to see what it means.
Episodes
The shifts we've called.
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The reports
Every episode ships with a long read.
The full research behind each video: every figure sourced, every claim checked, laid out to read, forward and drop into a deck. Free, as a PDF.
How an episode is made
Research first. Opinion earned.
Every /SHIFT episode goes through the same process before a camera is switched on.
01 / DIG
Read everything
Filings, earnings calls, job postings, vendor docs, analyst forecasts and the case studies nobody else reads to the end.
02 / TEST
Hype vs reality
Put each claim beside what has shipped. Find the best case against the emerging view, and take it seriously.
03 / CALL
Make the verdict
Act now, prepare, watch or ignore, with the reason and the evidence that would change the call.
04 / SHARE
Video + report
A tight episode on YouTube, and a sourced long read so you can check the working yourself.
4verdicts, and "it depends" isn't one of them
100%of facts checked against their source before publishing
8–12minutes an episode. Dense, not long.
Your host
"My job is to tell you what the evidence actually says, then tell you what I'd do about it."
I'm Chris Currie. I work in business consultancy, specialising in innovation and emerging technology, inside a corporate AI & Innovation Lab. My day job is helping organisations work out which technology shifts are real, which are noise, and what to do on Monday morning.
/SHIFT is that conversation, made public. I do the deep reading, give you the receipts, and say what I make of it. When the evidence doesn't support a strong view, I'll say that too.
Innovation & AI consultancyAI & Innovation LabTechnology adoption
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